Dreyfus & Mellon Investment Management - Senior Analyst, Digital Marketing

BNY Mellon
Boston, USA
16 Mar 2023
30 Mar 2023
Job Function
Industry Sector
Finance - General
Employment Type
Full Time

Senior Analyst, Digital Marketing

About Dreyfus

Dreyfus is one of the largest, most trusted cash and liquidity managers with nearly 50 years of history building innovative liquidity solutions. We deliver powerful, lasting liquidity solutions to clients and institutional investors for end-to-end cash management. By combining specialized cash investment expertise with a full range of product solutions, we help investors navigate an increasingly complex liquidity landscape.

Our liquidity solutions span all major asset classes, including prime, Treasury, US government, municipals, and short duration fixed income. The breadth of our capabilities and attention to each clients' unique investment challenges help to provide a holistic strategy and seek to maximize yield through cash segmentation. We relentlessly pursue clients' operating, core and strategic cash needs through end-to-end client solutions and myriad vehicle types including domestic and offshore money market funds, separately managed accounts and a sub-advised ultra-short exchange-traded fund (ETF).

About Mellon

Driving client outcomes through perspective, precision, and partnership. Mellon is a global leader in index management and one of the world's largest institutional index managers by assets under management. Since 1983, Mellon's dedication to precision and client partnership has gone beyond the benchmark. Our storied history of innovation can be tracked back to the 1970s to founders William Fouse and Thomas Loeb, who are widely recognized as pioneering developers and champions of indexing. Armed with perspective earned from 40 years of experience, Mellon manages money for many of the world's most sophisticated clients, proving that index investing requires an active mindset.

We're seeking a future team member for the role of Senior Analyst, Digital Marketing to join our Marketing team. This role is located in Boston, MA or Pittsburgh, PA and is a hybrid position. We are looking for an individual who is looking to expand their knowledge in

In this role, you will be responsible for:

  • Coordinates activities across digital marketing channels.
  • Monitors and analyzes key metrics and performs email, social, and online campaign reporting.
  • Supports the Digital Marketing Manager in developing and building SEO strategies, including optimizing keywords in content marketing projects.
  • Collaborates with team members on cross-functional initiatives and coordinates the integration of creative and technical elements into final campaigns/projects.

  • Completes routine web updates, postings, and general maintenance for Dreyfus and Mellon websites as well as Dreyfus micro-sites.
  • Assists in implementation process relating to current and future online needs; including web design/navigation, online advertising (banners, landing pages, animated GIFs, etc.) and page publishing.
  • Updates content and makes basic layout/structure changes. Runs monthly expiration reports to ensure compliance review occurs for expiring assets and all content is current.

Social Media & Email Marketing
  • Publishes content across Mellon and Dreyfus's social channels.
  • Contributes to brand and ambassador social editorial calendars.
  • Analyzes user engagement (e.g., reach, post impressions, engagement rate).
  • Monitors our social channels and escalates any issues, as needed.
  • Assists with the development of email campaigns including newsletters, webcasts, and event invitations.

We are looking for the following experience and education:
  • 3-5 years' experience speciali z ing in one or more of the following digital channels: corporate branding, web or social media & email marketing.
  • Bachelor's Degree in a related field is a plus
  • Experience in Financial Services is preferred.

To be successful in this role, you will be :
  • An exceptional communicator who has the ability to maintain a professional demeanour when under pressure.
  • A pro-active person who can work effectively to meet tight deadlines and shifting priorities in a fast-paced environment.
  • A detail-oriented and organized individual with the ability to work independently with the support of an experienced team.
  • Comfortable collaborating on projects with cross-functional teams (front-end developers, back-end developers, content managers and project managers).

At BNY Mellon, our inclusive culture speaks for itself. Here's a few of our awards:
  • Fortune World's Most Admired Companies & Top 20 for Diversity and Inclusion
  • Bloomberg's Gender Equality Index (GEI)
  • Best Places to Work for Disability Inclusion , Disability: IN - 100% score
  • 100 Best Workplaces for Innovators, Fast Company
  • Human Rights Campaign Foundation, 100% score Corporate Equality Index
  • CDP's Climate Change 'A List'

Our Benefits:

BNY Mellon offers highly competitive compensation, benefits, and wellbeing programs rooted in a strong culture of excellence and our pay-for-performance philosophy. We provide access to flexible global resources and tools for your life's journey. Focus on your health, foster your personal resilience, and reach your financial goals as a valued member of our team, along with generous paid leaves that can support you and your family through moments that matter.

BNY Mellon is an Equal Employment Opportunity/Affirmative Action Employer - Underrepresented racial and ethnic groups/Females/Individuals with Disabilities/Protected Veterans.

Bring your ideas. Make history.
BNY Mellon offers an exciting array of future-forward careers at the intersection of business, finance, and technology. We are one of the world's top asset management and banking firms that manages trillions of dollars in assets, custody and/or administration. Known as the "bank of banks" - 97% of the world's top banks work with us as we lead and serve our customers into the new era of digital.

With over 238 years of rich history and industry firsts, BNY Mellon has been built upon our proven ability to evolve, lead, and drive new ideas at every turn. Today, we're approximately 50,000 employees across 35 countries with a culture that empowers you to grow, take risks, experiment and be yourself. This is what #LifeAtBNYMellon is all about.


Employer Description:

For over 230 years, the people of BNY Mellon have been at the forefront of finance, expanding the financial markets while supporting investors throughout the investment lifecycle. BNY Mellon can act as a single point of contact for clients looking to create, trade, hold, manage, service, distribute or restructure investments and safeguards nearly one-fifth of the world's financial assets. BNY Mellon remains one of the safest, most trusted and admired companies. Every day our employees make their mark by helping clients better manage and service their financial assets around the world. Whether providing financial services for institutions, corporations or individual investors, clients count on the people of BNY Mellon across time zones and in 35 countries and more than 100 markets. It's the collective ambition, innovative thinking and exceptionally focused client service paired with a commitment to doing what is right that continues to set us apart. Make your mark: bnymellon.com/careers.

EEO Statement:

BNY Mellon is an Equal Employment Opportunity/Affirmative Action Employer. Minorities/Females/Individuals With Disabilities/Protected Veterans. Our ambition is to build the best global team - one that is representative and inclusive of the diverse talent, clients and communities we work with and serve - and to empower our team to do their best work. We support wellbeing and a balanced life, and offer a range of family-friendly, inclusive employment policies and employee forums.
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