Senior Director, Product Marketing

Ameriprise Financial, Inc.
Boston, USA
18 Jun 2022
24 Jun 2022
Job Function
Industry Sector
Finance - General
Employment Type
Full Time
In this role you will lead the Columbia Threadneedle North America Intermediary Product Marketing team, driving strategic direction and tactical execution of product marketing for US Intermediary, with the goal to increase awareness, consideration and purchase of our products with financial advisors. You'll lead a team who will develop investment and product positioning and then execute campaigns and ongoing product marketing support, finding opportunities for continuous improvement and efficiencies.


  • Lead a team of product marketing managers to drive the positioning, messaging and marketing for our products and investment capabilities, targeting financial advisors/intermediaries
  • Connect our brand, relevant investment capabilities and thought leadership with product positioning and messaging
  • Ensure execution of campaigns and strategies to build awareness and attention for our investment products, including new product launches
  • Leverage market research and translate insights into marketing that influences our target audience
  • Partner with marketing colleagues in institutional product marketing, channel, creative/content strategy, thought leadership and digital customer experience, as well as cross-functionally in product, investments, sales, compliance, etc.
  • Drive prioritization of deliverables, connecting execution to strategic priorities, engaging with key partners, and balancing team capacity
  • Ensure effective controls are in place to proactively manage risk and remain in compliance with company policies and procedures.

Required Qualifications

  • Experience in product marketing or product management, ideally from either Asset Management or Wealth Management
  • Experience leading individuals or teams.

Preferred Qualifications

  • To be successful you will be a strategic and creative thinker, as well as proven executor, who is passionate about thinking through how we best connect products to advisor and client needs.
  • You will have the ability to communicate and partner effectively to lead cross-functional partners. Solving problems, advocating and influencing in order to deliver results.
  • As an effective leader you will develop talent, manage performance and lead through change whilst maintaining team engagement.

About Our Company

Millions of people around the world rely on Columbia Threadneedle Investments to manage their money. We're intentionally built to help our clients succeed, backed by a global team of 2,000 people including more than 450 investment professionals sharing global perspectives across all major asset classes and markets. At Columbia Threadneedle, you'll find the promise we make to our clients is the same one we make to our employees: Your success is our priority. In addition to our competitive total rewards package, employees stay with us because of our culture and commitment to their development. And, backed by the strength of our parent company, Ameriprise Financial, we are committed to providing you with the tools, resources, recognition and rewards to help you shape the career you want.

Ameriprise Financial is an equal opportunity employer. We consider all qualified applicants without regard to race, color, religion, sex, national origin, genetic information, age, sexual orientation, citizenship, gender identity, disability, veteran status, marital status, family status or any other basis prohibited by law.

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