Writer, Short Form

Employer
Wellington Management Company, LLP
Location
Boston, USA
Salary
Competitive
Posted
02 Jun 2022
Closes
02 Jul 2022
Ref
15188845
Job Function
Other
Industry Sector
Finance - General
Employment Type
Full Time
Education
Bachelors
WELLINGTON MANAGEMENT

Wellington Management offers comprehensive investment management capabilities that span nearly all segments of the global capital markets. Our investment solutions, tailored to the unique return and risk objectives of institutional clients in more than 60 countries, draw on a robust body of proprietary research and a collaborative culture that encourages independent thought and healthy debate. As a private partnership, we believe our ownership structure fosters a long-term view that aligns our perspectives with those of our clients.

We are transitioning to a hybrid work environment where both remote work and the office play a critical role. Our vision is a future where all employees are empowered to work flexibly to drive the best outcomes for our clients. Flexible work is a mindset and a core value. Our employees are encouraged to work remotely two days a week as a standard practice and will have flexibility in terms of working hours.
THE POSITION
Brevity is critical in an environment where we are competing for our audiences' time. Readership data proves this out. According to the Writing Cooperative, writers have 10 - 20 seconds to capture readers' attention. The Writer will play a key role in engaging Wellington's audiences through short-form narrative, social posts, brand-focused copy/ads, emails, videos, audiocasts, and headline writing. The Writer will partner with the Content Team to identify and produce content that specifically addresses areas of focus for the firm and its target audiences, with an eye to scale globally and adapt global content locally. Demonstrated success in short-form writing is essential for this role as is a knowledge of readership/viewership engagement data which we use as benchmarks for measuring our success in capturing reader attention. The Writer will be a member of the Global Editorial Team. Editorial is part of the Content Center of Excellence (COE) within Global Marketing. The Content COE includes teams dedicated to content strategy, writing/editing, social media, content management, and creative design. The broader marketing group includes channel-focused marketing strategists, as well as operations and digital COEs. Global Marketing is highly collaborative, and the content creation process often involves brainstorming and feedback from peers both inside and outside of the department. As such, the role requires flexibility, effective written and verbal communication skills, and the ability to thrive in a team environment.

CORE SKILLS
  • • Writing/editing, with a focus on short form and a "digital first" mindset
  • • Specialized knowledge of short-form media and reader engagement tactics
  • • Understanding of writing against audience personas and buyer journeys
  • • Basic knowledge of investment concepts, and a willingness to learn more
  • • Ability to adapt content to work across media formats (e.g., narrative, video, audio)
  • • Ability to follow house style and proofread • Effective relationship building • Project management
RESPONSIBILITIES
The Writer will engage across the content life cycle (Plan, Create, Distribute, and Optimize).

Plan
  • • Partner with Content Team and investment experts to understand the strategy for each piece, with attention to business and marketing priorities, audience interest, and the buyer journey.
  • • Partner with Content Strategist to understand competitive landscape to ensure that Wellington will lead with a differentiated voice and is supported with engaging narrative and visual content.
Create
  • • Partner with investment experts and writers on our team to write/edit original content across a wide range of investment topics and asset classes.
  • • Shape headlines and identify salient pull quotes to improve engagement across our content landscape.
  • • Partner with our Data Visualization Specialist and UX Team members on infographics/charticles and improve interactive user experiences on our websites.
  • • Partner with our Senior Content Manager on optimizing headlines and short-form content for search.
  • • Ensure that content: o Is edited to the highest professional standards, reflecting the firm's reputation as an investment manager and service provider of the highest quality.
  • Conveys our investors' ideas as clearly, concisely, and powerfully as possible while maintaining author's voice.
  • Shows, rather than tells. o Is differentiated.
  • • Partner with Compliance to ensure that content conforms to legal and regulatory guidelines.
  • • Partner with subject matter experts, including investors, to ensure solid research methodology of work.
  • • Partner with design and data visualization experts to ensure that images, figures (e.g., charts, graphs, schematics) and layout augment storytelling.
  • • Support additional functions of the Editorial Team, including copyediting, proofreading, and project management.
Distribute
  • • Work with Content Strategists and Design/Digital to iterate and/or tailor content across all forms of storytelling including short-form narratives, sponsored media, social media posts, infographics, audiocasts, videos, and headlines.
  • • Partner with our Social Media Manager and regional Digital Strategists to engage readers through multiple social channels (e.g., beginning with LinkedIn, WeChat, Twitter, YouTube, and possibly expanding into new territory for the firm such as Facebook, Instagram, TikTok, etc.).
  • • Partner with Content Strategists to distribute content according to client or prospect interest (e.g., channel newsletters, email campaigns, sponsored media).
Optimize
  • • Partner with Content Strategists and Editorial Director to evaluate client engagement on topics (data gathered by the digital team) and inform our overall planning/content agenda.
QUALIFICATIONS
  • • BA/BS required.
  • • 7+ years of professional writing/editing experience with a focus on short-form content.
  • • Experience writing/editing short-form content across all media channels (e.g., print, web, advertising, social) and communication formats (e.g., narrative, audio, video).
  • • Exceptional writing/storytelling skills and demonstrated proficiency in writing for a variety of audiences.
  • • A basic understanding of investment concepts across asset classes (e.g., equity, fixed income, alternatives) as well as capital market and macroeconomic trends, would be helpful. A willingness to learn more is critical.
  • • Ability to work collaboratively with a wide range of stakeholders and to convey credibility to investor
Not sure you meet 100% of our qualifications? That's ok. If you believe that you could excel in this role, we encourage you to apply and welcome a chance to review your background. We are dedicated to building and maintaining a diversified workforce and considering a broad array of candidates with a variety of skill, workplace experiences, and backgrounds.

As an equal opportunity employer, Wellington Management ensures that all qualified applicants will receive equal consideration for employment without regard to race, color, sex, sexual orientation, gender identity, gender expression, religion, creed, national origin, age, ancestry, disability (physical or mental), medical condition, citizenship, marital status, pregnancy, veteran or military status, genetic information or any other characteristic protected by applicable law . If you are a candidate with a disability, or are assisting a candidate with a disability, and require an accommodation to apply for one of our jobs, please email us at GMCANINQ@wellington.com .

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