Marketing Analytics Manager

Employer
Wellington Management Company, LLP
Location
Boston, USA
Salary
Competitive
Posted
08 May 2022
Closes
18 May 2022
Ref
13980640
Job Function
Other
Industry Sector
Finance - General
Employment Type
Full Time
Education
Bachelors
WELLINGTON MANAGEMENT

Wellington Management offers comprehensive investment management capabilities that span nearly all segments of the global capital markets. Our investment solutions, tailored to the unique return and risk objectives of institutional clients in more than 60 countries, draw on a robust body of proprietary research and a collaborative culture that encourages independent thought and healthy debate. As a private partnership, we believe our ownership structure fosters a long-term view that aligns our perspectives with those of our clients.

We are transitioning to a hybrid work environment where both remote work and the office play a critical role. Our vision is a future where all employees are empowered to work flexibly to drive the best outcomes for our clients. Flexible work is a mindset and a core value. Our employees are encouraged to work remotely two days a week as a standard practice and will have flexibility in terms of working hours.

We are looking for an experienced senior marketing data analyst or marketing analytics manager who is ready for a transformational role to evolve the team from data provider to strategic partner of marketing. The Marketing Analytics Lead role is a new role within the Global Marketing team. We have significantly evolved the maturity of our marketing analytics capabilities over the past two years. The right candidate will demonstrate that they can use data to tell stories, effectively identify actionable insights, and communicate the impact marketing has on business objectives. They will be hands on and able to use and analyze data, leading by doing, and applying real data and insights to demonstrate and influence. We are similarly interested in using data to help us develop a long-term digital view of our clients and prospects that helps us better support their goals.

RESPONSIBILITIES

Oversee the planning, development, and execution of marketing analytics strategy and framework:
  • Defining a standard marketing measurement framework and identifying KPIs (key performance indicators) to measure the impact of marketing.
  • Defining the team's support model for different global marketing stakeholders to ensure sufficient support of analytics needs.
  • Creating an annual analytics research agenda that aligns resourcing with business priorities and supporting the development of ad hoc analyses.
  • Acting as the lead "sense-maker" or "data interpreter" for marketing leadership, helping them to make sense of disparate data sources and inconsistent conclusions.
  • Outlining measurement plans for comprehensive, multichannel marketing programs and campaigns that evaluate the multichannel impact of marketing activities on engagement.
Refine our marketing analytics business processes:
  • Managing the existing marketing analytics vendor team.
  • Managing the performance of web, email, social, and media measurement resources and oversee optimization, including data collection and analysis.
  • Selecting and managing external service providers for marketing analytics.
  • Supporting marketing colleagues in articulating measurable program outcomes and selecting consistent measurement metrics during the planning phase.
  • Ensuring data and insights are communicated effectively in a way that is timely, tailored, and contextualized to the target audience.
  • Managing the timely delivery of reporting and insights and craft user-friendly answers to basic marketing questions (e.g., executive dashboards).
  • Creating and maintaining a marketing performance baseline and benchmark marketing metrics against relevant standards and competitors.
  • Standardizing how we measure ROI (return on investment) across search, display, mobile, social, and offline marketing channels.
QUALIFICATIONS

Digital marketing platform knowledge, including:
  • Common website analytics platforms (e.g., Google Analytics, Adobe Analytics) widely used ad serving and technology platforms, social listening and analytics platforms, and email analytics.
  • Social listening and analytics platforms, including engagement and sentiment analysis.
  • Experience with data visualization tools (e.g., Tableau, Power BI).
  • Knowledge of common statistical analysis methods (e.g., propensity, classification, text mining and sentiment analysis) and tools.
  • Analytic modeling using methods such as basic statistics, software-assisted segmentation, and linear regression; Quantitative analysis (e.g., engineering, statistics, finance, mathematics, or economics).
Experience determining business impact through various approaches to analysis and use of tools, including:
  • Multitouch, algorithmic attribution models and media mix modeling, understanding typical approaches, methods, challenges, and output of both models.
  • Knowledge of measurement methods, such as net promoter scores, customer lifetime value, customer engagement, propensity-to-buy and propensity-to-churn.
  • Testing methodologies, including A/B, multivariate and multiarmed bandit algorithms.
  • Editing databases and performing queries (e.g., SQL, Python), and working with data warehouses and other relational database storage environments.
  • Incorporating offline and external online (e.g., CRM) data into an online marketing campaign analysis.
    Developing custom approaches to complex measurement challenges such as video, social and content marketing.
Not sure you meet 100% of our qualifications? That's ok. If you believe that you could excel in this role, we encourage you to apply and welcome a chance to review your background. We are dedicated to building and maintaining a diversified workforce and considering a broad array of candidates with a variety of skill, workplace experiences, and backgrounds.

As an equal opportunity employer, Wellington Management ensures that all qualified applicants will receive equal consideration for employment without regard to race, color, sex, sexual orientation, gender identity, gender expression, religion, creed, national origin, age, ancestry, disability (physical or mental), medical condition, citizenship, marital status, pregnancy, veteran or military status, genetic information or any other characteristic protected by applicable law . If you are a candidate with a disability, or are assisting a candidate with a disability, and require an accommodation to apply for one of our jobs, please email us at GMCANINQ@wellington.com .

Similar jobs

Similar jobs

  • You need to sign in to save